A HubSpot alternative for prospecting and email marketing

Why do teams look for a HubSpot alternative?

Teams look for a HubSpot alternative when they outgrow the free CRM. The tools growing teams need most, such as sequences and marketing email at scale, sit on the Professional tiers. Those tiers charge per seat, per marketing contact, and a one-off onboarding fee.

HubSpot is a good all-in-one platform. Many teams start on its free CRM. The costs build in three ways:

• Seats. Sales Hub charges for each user on paid tiers.
• Contacts. Marketing Hub prices rise with your marketing contact count.
• Onboarding. Professional and Enterprise tiers carry a required one-off fee.

There is also the question of where your data lives. Your contact lists hold personal data on every lead. Under the GDPR, fines can reach 4% of yearly global turnover. Some teams would rather keep that data on servers they control.

How much does HubSpot cost?

HubSpot Sales Hub Professional costs $90 per seat per month billed yearly, or $100 monthly, with a $1,500 onboarding fee, according to the HubSpot sales pricing page. It is the first tier with sequences. Enterprise is $150 per seat per month, with a $3,500 fee. We compared these plans on 26 September 2026.

Marketing Hub Professional costs $800 a month billed yearly, according to the HubSpot marketing pricing page. That covers 3 seats and 2,000 marketing contacts, with a $3,000 onboarding fee. Enterprise starts at $3,600 a month.

MagpieCRM has no seat or onboarding fees. On Magpie Cloud you pay £0.004 per prospect credit (1 for each prospect a search shows you)$0.006 per prospect credit (1 for each prospect a search shows you), 1 prospect credit (£0.004)1 prospect credit ($0.006) per verified email reveal and £0.15 per 1,000$0.25 per 1,000 emails sent. You choose a monthly allowance of each, paid up front, from £10/month$15/month:

• 1,000 prospects found, 600 verified email reveals and 25,000 emails sent a month comes to £10.15 on Magpie Cloud (1,600 prospect credits and the emails)1,000 prospects found, 600 verified email reveals and 25,000 emails sent a month comes to $15.85 on Magpie Cloud (1,600 prospect credits and the emails).
• 2,500 prospects found, 1,500 verified email reveals and 100,000 emails sent a month comes to £31.00 on Magpie Cloud (4,000 prospect credits and the emails)2,500 prospects found, 1,500 verified email reveals and 100,000 emails sent a month comes to $49.00 on Magpie Cloud (4,000 prospect credits and the emails).

These prices cover prospecting, email and deal tracking. There are no per-seat or onboarding fees on top.

Is MagpieCRM a replacement for HubSpot?

For some small teams, yes. MagpieCRM covers prospecting, email marketing and deal tracking in drag-and-drop pipelines, with email sequences and follow-up tasks. It is not a full HubSpot replacement: it has no automated workflows, sales reports, website tools or help desk yet. For a team that mostly finds leads, emails them and works a simple pipeline, that can be enough.

What MagpieCRM does:

• Search companies and people by industry, headcount, title, seniority and country.
• Find work emails and check them with the mail server. Only verified emails are saved by default.
• Import contacts from CSV, add custom fields, and sort them into lists and personas.
• Send campaigns built with drag and drop, and track opens and clicks.
• Run short email sequences that stop when a contact replies, unsubscribes or bounces.
• Collect sign-ups with forms or an API, and run surveys with branching.
• Track deals on a drag-and-drop board, across more than one pipeline.
• Set follow-up tasks with a due date, and get a reminder when they are due.

What it does not do yet:

• Sales reports or forecasting dashboards.
• Run workflows or automated marketing flows.
• Sync with Gmail, Outlook or a calendar. A connected inbox is only used for replies to sequences, which you can read and answer in the app.

MagpieCRM vs HubSpot: feature comparison

MagpieCRM and HubSpot overlap on prospecting, marketing email and deal tracking. HubSpot is a much broader CRM and marketing suite. MagpieCRM is a smaller, open source tool. The table puts them side by side. HubSpot details come from the HubSpot pricing pages.

The main difference is scope. HubSpot runs your whole customer process. MagpieCRM covers the start of it: new contacts in, campaigns out, and the deals that follow. Its price grows only with what you search and send, not with seats or contacts.

How can MagpieCRM work alongside HubSpot?

MagpieCRM works alongside HubSpot as a source of verified contacts and a cheaper way to send campaigns. If you keep HubSpot as your main CRM, there is no built-in sync between the two, so you move contacts with CSV files. That keeps the setup simple, but it is a manual step.

1. Search for prospects in MagpieCRM and reveal their verified emails.
2. Export the contacts you want to work to CSV, and import them into HubSpot.
3. Send newsletters, announcements and simple email sequences from MagpieCRM, priced per email.
4. Keep workflows and sales reports in HubSpot.

On Magpie Cloud, there is no sending account to set up. You add the DKIM record we show you, and DMARC if you don't have it yet. Before you send, check your campaigns against the FTC's CAN-SPAM guide and your local rules on marketing email.

Where is HubSpot stronger than MagpieCRM?

HubSpot is stronger in almost every area outside prospecting and simple campaigns. It is a much bigger CRM, with forecasts and sales reports. It has sequences, marketing automation, websites, landing pages and customer service. It also has a large app store and free training through HubSpot Academy.

HubSpot is the better fit if:

• You need sales forecasts and detailed reports.
• You want your website, help desk and CRM from one vendor.
• You rely on automated marketing flows, or sequences that go beyond email.
• Your team depends on HubSpot Academy or a niche app in its store.

We built MagpieCRM for small B2B teams, founders and agencies who need verified contacts and a cheap way to email them. It is early access software, at version 0.9.136. If most of your HubSpot bill is marketing email, MagpieCRM may cost less. If you need automated workflows, multichannel sequences or detailed reports, keep HubSpot.