AI email sequences
AI email sequences: every person gets their own emails.
AI email sequences in MagpieCRM write each person's version for you. The AI looks up their company on the web, then writes their first email and every follow-up from your brief, each with a new reason to reply. Every email is checked before it goes, and you can read, edit or rewrite any of them first.
- Writes
- the first email and every follow-up
- Researches
- the company, never the person
- Brief
- up to 2,000 characters
- Written
- in the day before each email is due
- Review
- optional: edit or rewrite any email before it goes
- On Cloud
- Maggy, from your AI budget
- Self-hosted
- your own Anthropic or OpenAI API key
How it works
How do AI email sequences work?
AI email sequences work from a brief and your own written emails. You write the sequence as usual and say what you offer and who it's for. The AI looks up each person's company, then writes their first email and every follow-up, using your emails as the example.
Write the sequence
Write the first email and follow-ups as usual. Each one is the example the AI follows, and what's sent if it can't write one.
Switch it on and add a brief
Turn on Write each person's emails with AI and say what you offer, who it helps, what you'd like them to do, and anything to avoid.
Try it on someone
Try it on any contact to see the email they'd get and the facts it was written from. Nothing is sent or kept.
Start it
Each person's next email is written in the day before it's due. Follow-ups are written once the email before has gone, from what that person was actually sent.
What it writes from
Their company's situation, not a description of it.
The company research looks for what each business is dealing with, not what it does, because people already know what their own company does. The AI then explains your offer in those terms. The research starts from just 3 facts, the company's name, website and country, and what it finds is kept for 30 days.
Company research
It's given only the company's name, website and country, and looks it up on the web. The person you're writing to is never searched for.
Facts with sources
Each email shows the facts it was written from, with a link to where each was read. It uses only facts it found, never made-up ones.
Their name and job
From the contact's own details: their first name, job title and company, as they are in your contacts.
A new reason each time
Every follow-up gives one new angle on how your offer helps a business like theirs, and replies in the same thread unless that step starts a new one.
One lookup per company
What it finds is kept by company for 30 days, so everyone at the same company shares one lookup.
Ask the copilot
The copilot can write the sequence and set its brief for you. Starting it or adding people asks you first, unless you've chosen Bypass.
Checks
How is each AI-written email checked?
Each AI-written email is checked before it can go, and written again if it fails, because personalised emails send without anyone reading them first unless you choose to. When the AI still can't write one after a few tries, that step's standard email goes instead, so nobody is skipped. You can read every person's emails on the People tab, edit them, or have them written again, until each one is sent.
- No merge tags or placeholders such as [Company] left in
- No links that weren't in your brief or example email
- No opening by telling them what their own company does
- No “just checking in”, “bumping this” or “circling back” in follow-ups
- Your sign-off and the unsubscribe line are added to every email, as for any sequence
- Editing a step writes its unsent emails again; your own edits stay as you wrote them
Where it runs
On Cloud or on your own key.
AI email sequences run on Maggy on Magpie Cloud, or on your own API key when self-hosted. If the AI can't be used at all, for example when the AI budget runs out or a key stops working, the sequence pauses rather than sending everyone the standard emails, and carries on by itself once it can.
| What writes the emails | Company research | |
|---|---|---|
| Magpie Cloud | Maggy, charged to your plan's AI budget | Yes |
| Self-hosted, Anthropic key | Your own key, billed to you | Yes |
| Self-hosted, OpenAI key only | Your own key, billed to you | No: written from their job and company alone |
Not yet
What it doesn't do yet.
MagpieCRM is early access software, at version 0.9.136. So you know before you start:
- There's no review queue that holds every email for approval. Emails send as they're written unless you edit or rewrite them first, so try it on a few people before you start.
- It researches companies only. It doesn't look at the person's own profile or posts.
- One brief covers the whole sequence; you can't give each follow-up its own.
- Sequences are plain-text email only, with no A/B tests.
FAQ
Questions, answered.
Do the AI-written emails send without review?
Yes, once you start the sequence. There's no separate draft queue to approve. Each email is checked automatically before it goes, and you can read, edit or rewrite any person's emails on the People tab until they're sent. Use Try it on to check a few before you start.
Does the AI look up the person I'm emailing?
No. For cold email and other outreach, the research is given only their company's name, website and country, never the person, and it's asked to leave out facts about named people. What it knows about the person is what's already on the contact: their name, job title and company.
What happens if the AI can't write someone's email?
It tries again. If it still can't, or the email fails the checks, that step's own email goes to them instead. If the AI can't be used at all, for example because the AI budget has run out, the sequence pauses until it can.
What does it cost?
On Magpie Cloud, writing and research draw on the AI budget you choose on your plan, like everything Maggy does, and the emails cost the same as any other email sent. Self-hosted, it uses your own Anthropic or OpenAI API key, and they bill you.
Can I edit an email the AI wrote?
Yes. On the sequence's People tab, open a person to see every email written for them. Edit one or have it written again any time before it's sent. Your edits stay, even if you change that step later.
Keep exploring
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