Cold email guides
Cold email guides for B2B outreach: what to write, what to put in the subject line, and how to follow up without becoming a nuisance.
- Cold email templates: Six short templates by situation, and how to personalise them.
- Cold email subject lines: Examples by goal, mistakes that hurt open rates, and how to test them.
- Cold email follow up: How long to wait, how many to send, and when to stop.
Prospecting and the rules
Where B2B leads come from, how to qualify them, and what UK GDPR and PECR expect before you email them.
- How to find B2B leads: Inbound and outbound sources, intent signals, and buying versus building a list.
- Legitimate interests assessment: The three-part test for B2B email, with a free template to download.
Choosing a tool
Guides that compare whole categories of software, for when you're choosing by job and not by name.
- Open source CRM: How self-hosted CRMs work and which ones to look at.
- The best open source CRMs: The main open source CRMs compared on features and hosting.
- Open source email marketing: Self-hosted sending, staying out of spam, and the tools compared.
- Mailchimp alternatives: Free and open source options, compared with Mailchimp.
Comparing MagpieCRM with one tool by name? See all comparisons.
