A small, open source ZoomInfo alternative

Why do teams look for a ZoomInfo alternative?

Teams look for a ZoomInfo alternative when they want to see a price before they talk to sales, or when the platform is more than they need. Small teams that mostly want verified emails and a way to send to them often look for something lighter.

ZoomInfo is a B2B data platform. It pairs a large database of contacts and companies with buyer intent signals, website visitor tracking, dialling and marketing tools. Three things send smaller teams looking elsewhere:

• No public price. The pricing page shows plans, but no figures. You fill in a form and wait for a quote.
• Licences and credits. ZoomInfo says its pricing depends on features, the number of licences and credit usage. Each contact or company you export uses a credit.
• Scope. The packages are built for sales, marketing and recruiting teams. A team that only sends email may use a small part of them.

Every tool you add also holds a copy of your contacts. Under the GDPR, you answer for every copy, and fines can reach 4% of yearly global turnover. Fewer copies means less to secure.

How much does ZoomInfo cost?

ZoomInfo does not publish its prices. The ZoomInfo pricing page lists three sales plans: ZoomInfo Professional, Copilot Advanced and Copilot Enterprise. It shows no figures for any of them. You ask for a quote through a form. We checked on 12 October 2026.

The page says pricing is based on features and functionality, the number of licences and credit usage. Add-ons and integrations can change the price too. Payment frequency is agreed with the sales team. We do not quote third-party estimates here, because we cannot check them.

There is a free trial. ZoomInfo says it typically lasts 7 days and needs no credit card, according to the ZoomInfo free trial page.

MagpieCRM puts its prices on the page and charges for the work, not the headcount. On Magpie Cloud you pay £0.004 per prospect credit (1 for each prospect a search shows you)$0.006 per prospect credit (1 for each prospect a search shows you), 1 prospect credit (£0.004)1 prospect credit ($0.006) per verified email reveal and £0.15 per 1,000$0.25 per 1,000 emails sent. You choose a monthly allowance of each, paid up front, from £10/month$15/month:

• 1,000 prospects found, 600 verified email reveals and 25,000 emails sent a month comes to £10.15 on Magpie Cloud (1,600 prospect credits and the emails)1,000 prospects found, 600 verified email reveals and 25,000 emails sent a month comes to $15.85 on Magpie Cloud (1,600 prospect credits and the emails).
• 5,000 prospects found, 3,000 verified email reveals and 50,000 emails sent a month comes to £39.50 on Magpie Cloud (8,000 prospect credits and the emails)5,000 prospects found, 3,000 verified email reveals and 50,000 emails sent a month comes to $60.50 on Magpie Cloud (8,000 prospect credits and the emails).

Unused allowance does not roll over. If you run out, you can upgrade and pay the difference for the rest of the month. Self-hosted MagpieCRM is free. You pay your data and email providers directly.

MagpieCRM vs ZoomInfo: feature comparison

MagpieCRM and ZoomInfo both find B2B contacts and their emails, but ZoomInfo does far more. MagpieCRM is a small, open source tool for prospecting and email campaigns. The table puts the two side by side. ZoomInfo details come from the ZoomInfo pricing, data and free trial pages.

The main difference is scope. ZoomInfo is a data and go-to-market platform that feeds your CRM and your ad campaigns. MagpieCRM finds verified contacts, emails them in campaigns or short email sequences, and tracks the deals that follow in a pipeline.

Where is ZoomInfo stronger than MagpieCRM?

ZoomInfo is stronger on data, calling, intent and marketing. The ZoomInfo data page lists over 500 million professional profiles, 122 million companies, 300 million verified business emails and 135 million direct dial numbers. MagpieCRM has no contact database of its own. It searches through SocialFetch.

The pricing page also lists mobile numbers, dialling, buyer intent signals, website visitor tracking and CRM integrations. Its marketing plans add audience targeting and display advertising. The top sales plan includes onboarding and a dedicated customer service manager.

ZoomInfo is likely the better fit if:

• Your team lives on cold calls to mobile and direct dial numbers.
• You pick accounts by buyer intent, or want to know which companies visit your website.
• You run account-based marketing with ads as well as email.
• You need a very large database inside the tool, with no setup.

MagpieCRM is early access software, at version 0.9.41. It is built around verified work emails, simple campaigns and email sequences. It has no phone numbers, no dialer, no LinkedIn or call steps and no A/B tests. For a small team that mostly emails, that trade can be worth it. If your team calls, or depends on intent data, stay with ZoomInfo.

What do you get with MagpieCRM?

MagpieCRM gives small B2B teams, founders and agencies one open source tool to find verified contacts and email them. We built it to keep that job simple and cheap. This is what the app includes today, at version 0.9.41:

• Prospect search. Search companies by keyword, industry, headcount and country. Search people by title, seniority, country and keyword.
• Verified emails. Each email is checked with the company's mail server. By default, only verified emails are saved.
• Contacts and lists. Import from CSV or paste, add custom fields, build lists and personas, and export any time.
• Campaigns. Build emails with drag and drop or a template, schedule them, and track opens and clicks.
• Sequences. Send a few plain-text emails to each person, days apart. A sequence stops for a person when they reply, unsubscribe or bounce.
• Deals and pipelines. Track deals on a drag-and-drop board, with a value, owner and close date. Run more than one pipeline, each with its own stages.
• Forms and surveys. Collect sign-ups through forms or an API, and run surveys with branching.
• AI. A copilot on your own Anthropic or OpenAI key, and an MCP server for Claude Code, Claude Desktop, Cursor and the OpenAI Codex CLI.

MagpieCRM keeps only a prospect's name, title, seniority, company, domain, country and profile URL. Search results are never stored.

How does MagpieCRM verify emails on Magpie Cloud?

MagpieCRM verifies an email by asking the company's mail server if the address exists. No email is sent. On Magpie Cloud, these checks run from our own pool of verification IPs, with our own verification domain. Your domain and your servers are never used for verification, so your reputation is not at risk.

• Checks are spread across the pool and rate-limited per IP, per mail provider and per company.
• If one IP is refused, the check is retried on another.
• Our IPs and verification domain are checked against blocklists every 6 hours. A listed IP is taken out of use until it is clean.
• Prospect data is included, so you need no SocialFetch account of your own.
• Sending needs only a few DNS records, and bounces and complaints are handled for you.

Self-hosting is free, but verification takes real work. You need outbound port 25, which most cloud providers block. You also need clean proxy IPs, reverse DNS and SPF for a verification domain, blocklist checks and rate-limit tuning. Then add your own SocialFetch and sending accounts. On Cloud, updates are also applied for you.

How do you move from ZoomInfo to MagpieCRM?

You move from ZoomInfo by exporting the contacts you work to CSV, then importing them into MagpieCRM. Each export uses ZoomInfo credits, so export only what you need, and check your ZoomInfo agreement before you move data to another tool. Then set up sending and build your first campaign or sequence. Check each email against the FTC's CAN-SPAM guide before you send.

1. Export your working contacts and lists from ZoomInfo to CSV.
2. Import the CSV into MagpieCRM, and map each column to a field.
3. On Magpie Cloud, add the DKIM record we show you, and DMARC if you don't have it yet. Self-hosted, connect SMTP or your own email provider.
4. Build your email in the drag-and-drop builder, then schedule the campaign, or write a short sequence.
5. Keep ZoomInfo for the people who still need phone numbers, intent data or its marketing tools.